Now, if you’ve worked with me in the past you know my thoughts on adCenter; it’s by far the forerunner in PPC features – neither Google’s adwords nor Yahoo! Search Marketing platform come close. Unfortunately, with such a small market share it can’t make much of an impact. This I’m sure was one of the reasons Microsoft bid to buy Yahoo!, Microsoft needs users not technology but that’s a post for a different day.

Faster reviews about why ads or keywords were disapproved and the ability to pause geo-targeting and ads/keywords at the ad page level, are just a few of the new features.

The problem is – there isn’t any real lack of features at the moment…it’s lack of users that’s the issue. Focus on that, and Google will finally have a fire lit under it.