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	<title>Comments on: Spring Cleaning for PPC</title>
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	<link>http://cultivateseo.com/blog/spring-cleaning-for-ppc-156</link>
	<description>Search Engine Marketing Tips and Tricks</description>
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		<title>By: Mike</title>
		<link>http://cultivateseo.com/blog/spring-cleaning-for-ppc-156/comment-page-1#comment-669</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Wed, 05 Aug 2009 18:48:56 +0000</pubDate>
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		<description>They don&#039;t now but they will.  

Let me explain, no impression keywords will eventually become keywords that are inactive for search.  Inactive for search keywords will be factored into your account level quality score. 

Low search volume negatively impacts your quality score - that&#039;s the obvious one - however other factors such as inactive for search keywords do as well.</description>
		<content:encoded><![CDATA[<p>They don&#8217;t now but they will.  </p>
<p>Let me explain, no impression keywords will eventually become keywords that are inactive for search.  Inactive for search keywords will be factored into your account level quality score. </p>
<p>Low search volume negatively impacts your quality score &#8211; that&#8217;s the obvious one &#8211; however other factors such as inactive for search keywords do as well.</p>
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		<title>By: Noah</title>
		<link>http://cultivateseo.com/blog/spring-cleaning-for-ppc-156/comment-page-1#comment-668</link>
		<dc:creator>Noah</dc:creator>
		<pubDate>Wed, 05 Aug 2009 18:03:22 +0000</pubDate>
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		<description>Can keywords that haven&#039;t gotten any impressions actually hurt your score, or are you suggesting that they be removed so that they don&#039;t clutter up other words that are actually performing?
.-= Noah´s last blog ..&lt;a href=&quot;//wealthnetpartners.com/blog/marketing/what-to-do-about-a-marketing-doesnt-work-attitude&quot; rel=&quot;nofollow&quot;&gt;What To Do About A “Marketing Doesn’t Work” Attitude&lt;/a&gt; =-.</description>
		<content:encoded><![CDATA[<p>Can keywords that haven&#8217;t gotten any impressions actually hurt your score, or are you suggesting that they be removed so that they don&#8217;t clutter up other words that are actually performing?<br />
.-= Noah´s last blog ..<a href="//wealthnetpartners.com/blog/marketing/what-to-do-about-a-marketing-doesnt-work-attitude" rel="nofollow">What To Do About A “Marketing Doesn’t Work” Attitude</a> =-.</p>
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