Archive for April, 2009
Spring Cleaning for PPC

Spring Cleaning for PPC

Posted 06 April 2009 | By Mike | Categories: Ask, Google, Live, Pay-Per-Click, Yahoo! | 2 Comments

That’s right people, spring cleaning might evoke memories from your childhood of shampooing carpets, cleaning out the garage, and all manner of horrible acts.  But those acts served a purpose then and still does today.
I want to take the opportunity to talk about really examining, I mean spending a good 4-5 hours going deep into [...]

Dash or Underscore in URLs?

Dash or Underscore in URLs?

Posted 04 April 2009 | By Mike | Categories: Google, On-Page Optimization, Organic Traffic | No Comments

The question is: within the URL of a webpage should you use a dash (-) or an underscore(_) to separate words?  For example: www.somesite.com/page-about-bagels.html VERSUS www.somesite.com/page_about_bagels.html
Like the Hi Definition format wars, we have an undisputed winner in the to dash or to underscore question.  There is no reason to use an underscore unless a searcher [...]