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Google Voice FAIL

Google Voice FAIL

Posted 13 August 2009 | By Mike | Categories: Google | No Comments

Okay, so if you know me or even if we’ve passed on the same side of the street you know how much I love Google Voice. I talk about it all the time to nearly everyone I meet.
All the features, all the tools, it’s just brilliant. One of my favorite is the transcribing [...]

Death of PageRank Sculpting?  nah…

Death of PageRank Sculpting? nah…

Posted 29 June 2009 | By Mike | Categories: Google, Link Building, On-Page Optimization, PageRank | 2 Comments

It was my first SMX Advanced seminar in Seattle, WA and there was simply a ton of useful information given.  In fact I’m just taking the time to update my blog with a recap of my experience and what I found most useful and in some cases most annoying.
However, there was a huge debate when [...]

XHTML + CSS or Tables – Does it Matter?

XHTML + CSS or Tables – Does it Matter?

Posted 14 June 2009 | By Mike | Categories: Google, On-Page Optimization, Organic Traffic | 1 Comment

I just watched a video of Matt Cutts answering the question:
Is a website designed with a CSS-based layout more SEO friendly than a table based layout?
I was expecting Matt to say, yes in fact there are reasons CSS+XHTML works better for SEO.  He did not.  He basically said, use whatever works best for you. WOW.  [...]

Spring Cleaning for PPC

Spring Cleaning for PPC

Posted 06 April 2009 | By Mike | Categories: Ask, Google, Live, Pay-Per-Click, Yahoo! | 2 Comments

That’s right people, spring cleaning might evoke memories from your childhood of shampooing carpets, cleaning out the garage, and all manner of horrible acts.  But those acts served a purpose then and still does today.
I want to take the opportunity to talk about really examining, I mean spending a good 4-5 hours going deep into [...]

Dash or Underscore in URLs?

Dash or Underscore in URLs?

Posted 04 April 2009 | By Mike | Categories: Google, On-Page Optimization, Organic Traffic | No Comments

The question is: within the URL of a webpage should you use a dash (-) or an underscore(_) to separate words?  For example: www.somesite.com/page-about-bagels.html VERSUS www.somesite.com/page_about_bagels.html
Like the Hi Definition format wars, we have an undisputed winner in the to dash or to underscore question.  There is no reason to use an underscore unless a searcher [...]

Converting Content vs. SEO

Converting Content vs. SEO

Posted 25 February 2009 | By Mike | Categories: Keyword Research, On-Page Optimization, Organic Traffic | 2 Comments

The center stage of this battle ground between Search Engine Marketers and Marketing firms is simply this: is conversion more important than traffic.  “Content is King” exclaims the marketing firms whilst “Get the traffic then worry about conversion” is the overall tone of Search Engine Marketers.  So who’s right, is content truly king and search [...]

Top 3 SEO Mistakes

Top 3 SEO Mistakes

Posted 21 February 2009 | By Mike | Categories: Uncategorized | No Comments

I plan on doing a comprehensive top 10 list next month but I’ve run into one of my biggest pet peeves today (a web designer who ‘knows’ SEO which is why he built a clients site entirely in Flash and low and behold the client’s site doesn’t rank at all!) Needless to say I couldn’t [...]

Local Search Marketing Tool

Local Search Marketing Tool

Posted 10 February 2009 | By Mike | Categories: Keyword Research, Organic Traffic, Pay-Per-Click | No Comments

When it comes to our SEO results, in many cases going from page 10+ to position 1, customers are often convinced we have some secret recipe or complex tools to help us achieve such a drastic change. I wish that were the case.
However there are a few tools we use just to save time [...]

.edu Links – Market for the Right Audience

.edu Links – Market for the Right Audience

Posted 20 January 2009 | By Mike | Categories: Link Building | No Comments

Here’s a shock: .edu acquisition firms are largely useless in terms of SEO benefit. Okay, so that probably didn’t shock you but I’m surprised to see how many people still put stock in .edu link acquisition firms. Let’s look at the .edu link objectively by asking a few simple questions…
Who has control over [...]